A: First, we identify the geographic region that you would like to target. The following are the available geographic targets as well as some guidelines for selecting:

• RADIUS - Select this option if you want to target people who live within a certain distance of a specified address. You will have the option of entering the address and the distance (in miles). Note: This type of count lookup can take longer than the other options.
• STATE - Select this option if you want to target people from a particular state. (e.g., anyone who lives in the state of Hawaii).
• COUNTY - Select this option if you want to target people from a particular county within a certain state (e.g., anyone who lives in Norfolk County, MA)
• CITY - Select this option if you want to target people from a particular city. A city is defined as an aggregate of zip codes identifying an urban area (e.g., anyone who lives in Oakland, CA)
• ZIP CODE - Select this option if you want to target people who share a particular zip code (e.g., anyone with 74820 as their zip code). This screen will allow you to enter in zip codes that have been pre-determined by you.
• SCF - Select this option if you want to target people who share the same first three digits of their zip code (e.g., 76008 and 76043 have the same SCF) TYPE IN will allow you to enter in SCF's which have been pre-determined by you.

A: After you define your geography, the next step is to identify the type of consumers you would like to contact. We want to use demographics to sharpen your target, and increase response.

If you will plan to make follow up telephone calls to your mailing campaign, we provides the full records with telephone numbers of the recipients selected.  You are also free to use any mailing lists you currently have.

We use our experience to create a list with the best possible chance for success.  These are not random names in a zip-codes(s), but are developed using over 300 criteria, to target the exact right consumer.

A: It depends on your goal. Phone numbers are great if you have a sales or telemarketing staff equipped to make follow up calls. However, phone numbers will add additional cost per name to your list, and you'll need to plan for the activity. After-mail calls can be a very effective technique, but it does require both planning and resources. Example: if you have 10 outbound telesales reps, and they can make 50 calls per day, you can follow up a 10,000 card mailing in 4 weeks.

• Consumer Lists: Every month we purges the 'Do Not Call' databases administered by the Direct Marketing Association (DMA) and State Attorney's General (SAG) for participating states.
• Business Lists: If a privately owned company asks to be de-listed, D&B will remove the business from their marketing file. There is no requirement to have Do-Not-Call type files in the business arena.